A few weeks ago, I was asked if I’d write a tutorial on how to use the Hybrid theme’s SEO features. I knew this would be a daunting task, so I finished a few projects first, took a vacation, and revisited the idea.
The result is 2,173 words of pure SEO goodness.
I’ve spent the better part of today writing and rewriting this guide to try and give you all a reference on how to best use the theme. Well, as it turned out, the guide isn’t just about using the theme. It’s mostly about blogging in general and how to make the best use of your content.
Content is king, and this guide will help you out with that.
This guide will be a work that I’ll probably continue building over time. There are so many things that can be said about SEO that haven’t been worked completely into the article.
This will serve as a great basis for those of you that don’t understand the first thing about the SEO settings in Hybrid. Plus, maybe a few of you that do have a solid understanding will learn a thing or two.
What does a theme developer know about SEO?
Well, theme development has a lot to do with building themes that are optimized for search engines. Aside from just making things pretty, I’m constantly studying how the Web works.
I first started blogging back in April of 2003. Yep, I’ve been doing this a few years. I suspect I started out just like many of you — just blogging for fun or for the sake of trying out something new.
It wasn’t until sometime in 2008 that I started thinking about growing my audience and focusing my site’s content. Once I began this transition, things started looking up.
Today, I run three successful websites. Between all three, I get around 700,000 pageviews a month at the moment. This number is continuously rising. One site gets more visitors. Another site gets more pageviews. Sure, there are sites that get that much traffic alone and much more. I’m happy enough with the amount of visitors I get and believe all three sites to be successful.
I don’t usually post many stats about my sites because I don’t like to boast about it. But, I just wanted you to have an idea of where I’m coming from.
So, what do all three of these sites have in common? Content people want to see.
The point of this is to let you know that no SEO guide in the world is going to change the most important thing about SEO — content.
Check out the SEO guide
As with most tutorials, this one is for exclusive theme club members.