This man does some really amazing things with wood here in the Catskills. He is also an awesome photographer, and this theme only looks great (I think) because his pictures really stand out.
It's a simple minimal artisan theme. When you look at most websites of these really incredible artists everywhere, generally their websites suck;).
So thanks to Hybrid and this guy.
Also should note I just changed the nameservers so if it is not a Hybrid site then wait 3 days...