I am currently building a business site selling books using the hybrid/outline theme. Having used Justin's themes for the last 3 years has gotten me used to all of this and I've learned a lot. I came in not knowing anything about codes, css, etc., but I am a very good computer user. Anyway, I still don't know that much about this stuff, but I am able to get by now. Thanks to a lot of help from Justin and this community.
So I wanted to show what I've done with Outline so far. I'll briefly mention the changes I've made. I typically don't like the blog format, so i removed everything that reminds me of blogs such as bylines, navigation links, breadcrumbs, etc. You can see how much stuff I've cut off. I also don't like the amount of white space that most people do like, so I've done a little fiddling with the margins and paddings. I removed the background image pattern. I may use just a simple colored background, or I may use another pattern. I don't know. I think it looks pretty cool just the way it is, but we'll see. None of the images, colors, and stuff is finalized, they are all just placeholders right now.
So, initially, I purchased ProPhoto for this site because I was afraid I wouldn't be able to tweak the look of it just right because of my novice ability in css, php, etc. But I switched back to hybrid because it really wasn't that much easier. I was used to the freedom I had with hybrid, even though that freedom comes at a cost of dealing with text files. i really wanted buttons and sliders to do everything, but it was too limiting. but I think I'm getting the hang of it. Firebug is a lifesaver, and so is justin's framework.
If I do get a refund for ProPhoto, I'm perfectly willing to send that money to someone just to have some backup emergency support. I don't need help building the website, I just want someone I can call in case there's a true emergency with something I can't figure out.