Searches using the word ‘cooperative’ put our site right at the top, because the site title is XYZ Cooperative Section 1′. However, when other forms of ‘cooperative’ are used, our site drops. Interestingly, a shareholder created a Facebook page which used the term ‘XYZ Co-op’, and this page ranks very well when the search includes ‘co-op’.
– What is the current best way to include the alternative spellings into the site so that these alternatives get picked up in a Google (or other) search?
– I read everywhere that keywords are no longer used; is this correct? Or are page-specific keywords still in use? (if the latter, then I could add them for the Home page)
– does one simply add the word (‘co-op’), or a relevant phrase (‘XYZ Co-op’)?
I gather Yoast’s SEO plugin is felt to be among the best, but in articles Yoast is the main voice against keywords – so I am confused re whether that plugin would be appropriate.
As you can see, these are pretty basic questions, but I don’t have a good starting point – I appreciate thoughts from folks in this Forum. –Bill
@Mike- Thanks for the reply and suggestions, and will implement them. I like the idea of the <title> containing both cooperative and co-op. I was also looking at a helpful video about Yoast, and some of the useful ideas re getting important words into h1/h2 tags.
Interesting world, SEO – I don’t want to get overly hung up on it, but some getting some good basic ideas seems a smart thing to do.